Meet the team


CEO and Founder

Kendall is the driving force behind the Blue Tree Project, and it’s her passion for mental health that has seen such a special legacy grow for her brother Jayden. She decided to leave her role at Seven West Media, as video editor, as well as put her study of Master of Business Administration on hold to pursue the project full-time. Her work with the project has seen her nominated as a finalist for Western Australian of the Year (youth) in 2019, Agrifutures Rural Women’s Award and 7NEWS Young Achiever Awards of 2020. Kendall has been so proud and honored to see the growth and impact of the Blue Tree Project since beginning in 2019, and looks forward to continuing her efforts.



Project Coordinator

Caitlin started her career in the Marketing and Advertising industry, building and managing some of WA’s most iconic brands. She has worked across healthcare, energy and resources, education and not for profit sectors. Since then, Caitlin has brought her project management skills and passion for communications to the Blue Tree Project, where she supports the CEO and founder, Kendall Whyte. Her shift in industries comes after her own personal connection to the Blue Tree Project after losing her brother, creating a deeply close connection with the cause of the Project and a passion for mental health. She is grateful to be apart of charity that continues to expand its impact and reach to the WA community and beyond.




M.A. (Cantab.), GAICD

Ian is a seasoned business executive and board director with significant experience in Asia and Australia, and an extensive international network.  After graduating from Cambridge University in 1987, Ian began his career in Investment Banking in New York.  In 1988, he moved into the Advertising industry, and worked for over 25 years in London and Asia, partnering with leading companies and brands such as Apple, Adidas and Singapore Airlines.  Ian relocated to Australia in 2015 and developed a portfolio career including Consulting assignments and Board appointments.  He currently sits on the Boards of Good Sammy Enterprises, Amana Living, D’Orsogna and Talisium.




BComm (Accounting)

Craig is an accountant with over two decades experience.  After graduating from Curtin University in 1996, Craig joined Byfields Business Advisers in 1997 and is now one of eleven partners.  Byfields is WA’s largest WA-based CPA firm, with offices in Perth and seven regional towns.   The company specialises in Business Advisory & Taxation, Agribusiness, Self Managed Superannuation and Bookkeeping across a client base which includes small and medium sized family owned businesses and larger corporates.  Sixty percent of Byfields’ clients are in the rural/farming sector, very closely linked to Blue Tree Project’s core purpose.




Deputy Chair

Leanne has a background in agriculture, education, media and health. Working in both operational and management roles for the WA Health and Education Departments. Leanne had a long career in broadcast media through roles at 6PR, 96FM and Channel 7. A recent career move saw Leanne part with her role at Harry Perkins Institute of Medical Research as office manager of the Director. With her latest role now at the Chamber of Minerals and Energy, the peak body for the powerful resources sector in Western Australia. Her family oversees a successful wheat and sheep operation in Mukinbudin.  Leanne was approached to join the board by close friends Grant and Adrienne Whyte. She joined the board to honour the memory of their son, Jayden.



Board Member

Leanne has had a diverse career with experience across numerous industries including health, mining and education. She grew up in Adelaide, South Australia and made the move to Perth with her family in 2006 to work within the resources sector. Soon becoming the National Project Manager in Safety and Operations for the Australian Petroleum Production & Exploration Association (APPEA), the peak national body representing Australia's oil and gas exploration and production industry. Her latest role as General Manager of Partnerships and Programs at Celebrate WA, sees her shift to a not for profit organisation delivering notable state wide events across Western Australia for the WA Day Long weekend.

Spread the Paint - Spread the MESSAGE



More needs to be done to help people with mental health concerns. Stronger support of our professional health system is necessary so we can help people like Jayden - those brave enough to seek help. Tragically, Jayden took his life after being released from hospital twice in one day.

He was overlooked in an overwhelmed system which is not made for modern society mental health. With this project, we hope to raise awareness around mental wellbeing and help reduce the stigma.





Joanne is an experienced operations manager and high functioning senior executive with a proven track record in delivering superior health and community services. She is passionate and committed to delivering client focussed solutions with expertise in financial and contractual management, clinical and corporate governance and continuous quality improvement. Her lived-values of teamwork, commitment and maintaining a positive strengths-based approach have enabled her to successfully develop and implement innovative strategies in all her roles.

Board Member



Board Member

Simon Comerford was born and grew up in Mukinbudin where he still lives and manages the town’s swimming facilities during the summer months. Simon attended Mazenod College in Perth, after which he undertook an apprenticeship in carpentry and travelled extensively.  Simon is currently undertaking a degree in Counselling at the University of Notre Dame in Fremantle and will graduate in 2023. It was Simon’s tree on his family farm that he painted, with the help of Jayden’s cousin, went viral and became the catalyst for the Blue Tree Project.